This blog will help you create a marketing strategy for your business or organisation, and explains how you can reap the benefits of even a basic marketing strategy.

The more you know about your customers, the easier it is to create compelling messaging and choose the right channels. This blog provides 5 questions to help you capture customer insight, and low-cost methods to get to know your customers better.

Every business should have a clearly articulated purpose that tells their audience why they exist and what problem they solve. This blog post provides 5 helpful questions that business owners or marketers can use for this task.